Last year's Super Bowl had a U.S. TV audience of 108.4 million, making it the No. 3 most-viewed program in TV history. It trailed two earlier Super Bowls, 111.3 million viewers in 2011 and 111 million in 2010.This means it gets a very good rate from advertisers who want to reach a large audience.
The average price of a 30-second Super Bowl ad is $4 Million, up from $3.7M to $3.8M last year.
- January 2013 Super Bowl ad cost $3.7M to $3.8M
- January 2014 Super Bowl average ad costs $4.0M