Investors Intelligence Sentiment Survey Data & Graph

Investors Intelligence Sentiment Survey Data and Chart

One of the oldest weekly sentiment indicators is the “Investors Intelligence Survey“ or IIS. A chart of the Investors’ Intelligence Survey (IIS) “Bulls over Bulls plus Bears” versus the market is a key sentiment tool for stock market technical analysis. The IIS began in January 1963 by A.W. Cohen and has been published every week ever since. Cohen was surprised to find out that the newsletter writers, just like average investors and speculators, were usually wrong at major turning points!  Cohen found the best time to go long the stock markets was not when the most advisers were bullish, but when they were bearish! Cohen’s IIS survey turned out to be a wonderful contrarian indicator!

Data for Aug. 25, 2010:   

• Bulls = 33.3%
• Bears=31.2%

• More about Investors' Intelligence Bull Bear Survey

Chart of Bulls / (Bulls+Bears) vs. S&P500 for 8/25/10

click for full size graph

More about

• Investors' Intelligence Bull Bear Survey
• Sentiment Indicators
• Kirk's Two Investment Letters

Raw Data

Date Published	Percent Bullish	Percent Bearish
08/25	33.3	31.2
08/18	36.7	31.1
08/11	41.7	27.5
08/04	38.9	33.3
07/28	38.2	34.9
07/21	35.6	35.6
07/14	32.6	34.8
07/07	37	34.8
06/30	41.1	33.3
06/23	41.1	31.1
06/16	37	32.6
06/09	38.5	31.9
06/02	39.8	28.4
05/26	39.3	29.2
05/19	43.8	24.7
05/12	47.2	24.7
05/05	56	18.7
04/28	54	18
04/21	53.3	17.4
04/14	51.1	18.9

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